Our team comes from diverse backgrounds and comprehensive international experience. Collectively we have extensive experience in new market penetration, both in Europe and North America. We have gained a keen understanding of various cultures and the different approaches to conducting business.
Our shared goals and values are intelligence, integrity, passion and ambition to deliver our best.
The partners at Optimus have extensive knowledge and experience with start-ups, import, mergers, leadership development, operations, customer service, cross-cultural communications, call centers and event planning in North American and European markets.
Our core services are: research, analysis, strategy, business setup, outsourcing, training and administration services.
Global market entry is not a simple task and requires comprehensive market analysis and concrete understanding of what the new market entry will require from the product or service, as well as the company. If cultural and economical differences are not understood, the new market launch is most likely to fail. Optimus Consulting Group Inc helps its clients to navigate this complex process by providing multiple options to fit companies’ needs.
Partnership identification, market, economic and political overview, logistics and cost environment, data collection and market analysis, executive summary, trade fair selection, preparation, translation and commercial assistance at trade fairs, post event management, follow up and closure
Gathering information to discover potential opportunities and to help make intelligent choices. Evaluating and analyzing suitable options. Assisting in strategic decision making, investment risk, competitive considerations and trade-offs. Creating and executing an action plan. We realize how each case is unique and requires special attention. We listen carefully to what our clients’ needs are and help them create a strategic plan for their specific market penetration needs.
Once you have made the decision to establish your business operations overseas, we will help you integrate smoothly, by providing solutions and resources in the areas of finance, human resource and other administrative services. Having a reliable partner overseas saves money and time, and provides you with a peace of mind, knowing your business is in trustworthy hands.
Guiding your corporation through the hurdles of international taxation, regulations, licenses, permits and other such issues. Assistance with business registration; including opening bank accounts for new businesses, filing for business licenses and assistance with any other start up needs. Providing reliable back office services in areas of accounting, payroll processing and human resource solutions.
Our consultants specialize in designing, managing, and facilitating custom-built workshops to help businesses and non-profit organizations develop better business skills in the new market. Workshops focus on cultural immersion, multicultural workforce development, executive coaching and development, global team building and communication skills.
Lena Hartikainen possesses strong experience in planning and executing campaigns, as well as managing contact centers. She is very skilled in customer service management, working cross-culturally and building strong networks and lasting relationships.
Lena’s strength is in leadership development and coaching. She has a vast capacity for project development, and keen insight into solutions-based management. Lena is a strong and experienced leader with a great track record in creating highly functional teams. She has the ability to open many doors and to facilitate all-important business connections. Lena was born in Helsinki, Finland, has lived in Vancouver B.C., Canada, and the United States since 1999.
Veikko M. Vuorinen is a true self-made business professional with strong business networking skills. Veikko started his career young in the field of food and hospitality. He worked his way up soon owning several restaurants, catering companies, and finally became the CEO of a publicly traded corporation.
Veikko currently acts as a CEO of Interavanti Oy, a real estate investment corporation located in Helsinki, Finland. Veikko is actively involved in multiple businesses both in Europe and in the U.S. His experience covers mergers, acquisitions, lean operation, start-ups, imports, and exports, to mention a few.
He is an innovative and highly respected leader, constantly looking for new challenges. He has been exceptionally successful in turning poorly performing companies into success stories by re-evaluating every aspect of the company and providing clear direction. This combination of diversity and discipline has provided him with a reputation as a creative, client-centric, strategic leader, an entrepreneur and a deal-maker who creates immediate impact and sustainable results.